Today is an internet driven world and almost every worthy business, big or small, is on the internet. About 80% of the consumers use the internet to search for products and services they need before they make a purchase. Most consumers today will assume your company has a website and may even search for your business. Imagine, what happens if you do not exist online?
Having a website has many great advantages and many great businesses have grown and succeeded driven by their websites. In our industry, every big IFA name has a quality website to highlight their services and achievements. In this piece, we take a closer look at the compelling reasons for you to own your own website.
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1. Your clients expect it!
Let us look at how we ourselves check companies, products, services and even for doctors, plumbers, electricians, etc. online before we even commit to any engagement. Any new consumer or investor is very likely to make a search for you online if he is looking to engage meaningfully with you. On the other side, whenever you are introducing yourself to any new investor, having a website helps you in a big way in your introduction.
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2. To add credibility to your brand
Being a financial advisor /planner requires trust on part of the investor. Having a good credibility in the market is one thing that helps greatly. But unfortunately, if you are new to business and/or meeting new clients who do not know you, then establishing this credibility becomes very difficult. Having a website to showcase you and your offerings can make a big difference here. Whether you are new or old in business, having a business website is one good way to build credibility.
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3. Share info about your business /developments
Let us now talk about what having a website really does. First & foremost, it introduces you to the outside world. Every basic website speaks about the business like the product basket, services, team, achievements and contact details. Beyond that, you can effectively use it to convey messages, information, sales pitch, product promotions, resources, etc. to your existing and/or new clients. A website provides the proper medium and a comprehensive platform to showcase yourself and your work.
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4. Market your business 24/7, every day!
If you want a marketing material for your business that never exhausts, is very dynamic, is comprehensive, always available and accessible from anywhere – the only answer is a website. A website, just like internet, is like a 24 by 7 marketing tool which will keep working for you even when you are not. Due to this, a website is also a very scalable and very cost effective compared other marketing activities, like for eg. giving adverts in newspapers which has a limited shelf life and reach.
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5. Generate leads!
In an increasingly internet dependent world, most potential investors are looking for advisors who can offer quality services. A website with proper tools and content invariably attracts more visitors and thus helps you to generate leads. Even sharing your website details with your natural market and in your other marketing materials will greatly help you to eventually convert the audience into leads and customers.
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6. Get an edge over competition /other advisors
Being in a competitive industry, IFAs need to stand out from the crowd especially when acquiring new customers. Having a high quality, professional website can make a big difference in your favour against any competition. Further, if you belong to a smaller city, a website greatly adds to the first impression. Needless to say, one without a website is always a step behind other IFAs.
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7. Helps improve customer service
A website can also be very effectively used to improve customer service for your investors. For eg., you can share FAQs, promote customer awareness, provide easy calculators, share forms, share newsletters and articles, receive queries, etc. These and many other things can be done to improve the customer experience meaningfully.
Conclusion:
As an independent financial advisor, we should not see ourselves as a totally offline entity and only pursue traditional ways of marketing to promote self and win customers. There is a risk attached to this when more and more investors are moving to the digital, online world and spending more time there for looking for everything.
Leveraging the website an effective tool for business activities has become critical today for many businesses, even if the business is largely offline. Of course, to succeed in business, website alone cannot be an answer. There is so much more required to be successful. But the importance of an effective website can never be overestimated and will play an important part for your business. To what extend you can leverage it and make use of it, it is up to you. So no matter how big or small you are or how well established you are, you should not wait any longer. It is time for you to have a proper professional presence in the digital world through your own website.
We at NJ understand the importance of having a proper website for our Partners. Many Partners were looking out for an in-house website solution from NJ. Well, the Good News is that we have recently launched our NJ Web Nest service to meet the expectations and the needs of our Partners.
With NJ Web Nest service, you have much more than a static website. You have a professionally, managed website complete with financial tools and resources, which will be regularly updated. It is a one stop, comprehensive solution for all your website needs. We are sure and confident that you will love the many great features that we offer at a great price point for you. So why wait? Visit NJ Web Nest today and realise your dream of having your own, professional, managed website.
Link > Partners Desk > Marketing > Web Nest > Web Nest Registration
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